Tiger Lily

Overview

By way of brief background, Tiger Lily is a trend led womenswear brand targeting fashion conscious women aged 16–35, sitting alongside brands such as New Look, River Island, H&M and Mango. The offer spans everyday casualwear, occasion dressing and fashion accessories at highly accessible price points. The brand's aesthetic is playful, confident and aspirational, with a distinctive, Instagram-ready store design featuring bold neon pink accents and impactful visual merchandising that creates genuine retail theatre. Tiger Lily is backed by Red River Investment Ltd, providing a financially robust covenant with net assets in excess of £7 million and cash reserves of over £5.6 million. The director, Anjum Sohail, brings deep sector expertise as